DaimlerChrysler / Mercedes-Benz at the IAA Nutzfahrzeugsalon in Hannover 06 (D)
on behalf of DaimlerChrysler AG
Delux planned the light design for Mercedes Benz at the annual exhibition for commercial vehicles in Hanover.
Besides illuminating 50 vehicles on the 12300 squaremeters wide stand, the staging of the brand horizon has been the quintessence of the assignment.
A 4.85 m high circulating band presented the brand Mercedes-Benz on a superordinate level (brand attitude- and values) as a scope information to the product- and technology based information.
The brand horizon procures in a short time a comprehensive picture of the brand attitude and the value of MB. Core elements of these topics are backlighted letters/vocable groups which can be dimmed behind a grid tulle, as well an animated impinging light situation for the combination of a plain chart with interspersed vocable clouds.
|lighting design:||Rolf Derrer||Delux AG|
|project manager:||Stefan Keller||Delux AG|